MLB 2K10 is giving away $1,000,000, that's right, $1,000,000 to a dedicated player. How you ask? By throwing a perfect game. Sounds easy, eh? In a quixotic world, it would be. The head of advertising for MLB 2K10 was quoted as saying, "In MLB history, there have been 17 perfect games. They are one of the rarest accomplishments. In MLB 2K10, we made it as realistic and hard as real life to throw a perfect game, and that is why we are offering $1,000,000 to the first person who does so." The company appraises that the publicity from this will far surpass the $1,000,000 that they have to shell out IF someone does it. If no one does, then they keep the extra million. Its a win-win situation in their eyes. This remuneration could not have come at a more opportune time. In a market where less people are buying videogames because of the recession, a marketing stunt like this will boost their sales back up.
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